We take pride in our ability to learn the fundamentals of virtually any industry or technology quickly. Some of the markets we have served include green technologies, medical devices, biotechnology, Internet/e-commerce, telecommunications, distance education/e-learning, real estate, financial services, healthcare services, manufacturing, retail, food service, consumer products, media and entertainment, aerospace, artificial intelligence, enterprise software, insurance, energy, and networking. Having said that, we believe that the value we bring to the table is not industry expertise — which you already possess in abundance — but rather an understanding of what investors like to see in a potential opportunity.
The scope of the project, in terms of the tasks and documents you require help with.
The sophistication and specific needs of your target audience.
The quality of your existing materials, including early drafts of business plans, financial forecasts, market research, competitive research, etc. For instance, if you have a recent, comprehensive research report from a major market research firm like Forrester, our effort can be significantly reduced.
The clarity of your vision for your business model, marketing and distribution strategy, financial plans, etc.
Your availability and willingness to participate in the preparation of the business plan, financial model, and investor presentation.
The complexity of your industry and business model.
The availability of industry information.
The desired timing relative to our workload. In general, “rush” jobs will carry a substantial premium over projects that can be completed as our schedule permits.
We have found that many inventors just want someone to help them "sell their product" without asking any questions. We do not work that way, since it usually leads to failure. We can help you formulate a sound go-to-market strategy first, then help you commercialize your technology product or service. If you already have a solid go-to-market plan, with real market data and analysis to back it up, we can quickly jump into the execution phase.
Depending on the business goals, challenges and size of the organization, a project scope is typically determined during the initial consultation sessions.
For complex challenges and enterprise clients, we typically recommend an assessment phase at the beginning of the project.
This ensures that we identify and prioritize everything correctly and develop the best solution to meet your goals.
If you have everything investors are looking for, perhaps 6-12 months. A few raise capital more quickly. Some never raise any capital. A lot depends on the nature of your opportunity and the effort you put into the pursuit of capital.